Lesson Objective:

By the end of this lesson, students will know how to get drone clients using cold outreach, referrals, and platforms—with scripts, examples, and visual tools to apply immediately.

Lesson Overview:

Most drone businesses fail not because of skill—but because of lack of leads. This lesson teaches you how to generate clients even if you’re just starting, without a big ad budget.

LESSON

Part 1: Cold Outreach – Reaching Out to Strangers the Right Way

How it works:

You research a target client, personalize a message, and offer value (not a pitch).
Ideal for real estate agents, marketing firms, construction managers, and event planners.

Golden Rules:

Keep it short and personalized
Show your work, not just your gear
Offer a “free sample” or demo
Always include a link and contact info

Sample Email (for real estate):

Hi [Agent Name], I specialize in aerial property media and noticed your listing in [neighborhood]. If you'd like, I’d be happy to offer a free drone shoot or send you my highlight reel.

3 Steps to Cold Outreach” (Research → Personalize → Offer Value)

Part 2: Referrals – The Warmest Leads You’ll Ever Get

Why it works:

People trust people they know.
You already know someone who knows someone who needs a drone operator.

Tips:

Ask happy clients to introduce you to others
Offer a referral bonus ($25 off or free extra photos)
Make it easy: write the message for them to forward

Referral Ask Example:

“Hi [Friend], I’m looking to connect with realtors or small businesses that could use aerial photos or video. If you know someone, I’d love a quick intro or to send over my work.”

Testimonial image

Part 3: Online Platforms – Clients Who Come to You

Best Places to Be Listed:

Platform	What It’s Good For
Thumbtack	Real estate, events
Bark	Local commercial jobs
Upwork	Editing gigs, remote work
Facebook Groups	Vendors, local recommendations
Google Business	Local search & credibility

How to Win on Platforms:

Have a short, clean bio
Add example work and reviews
Respond fast—speed matters
Post once a week in local FB groups

Facebook post offering service + sample images

Part 4: Build a Weekly Lead Plan

Day	Action
Monday	Message 3 new cold leads
Tuesday	Ask 1 person for a referral
Wednesday	Update a platform profile
Thursday	Post a reel/testimonial on IG
Friday	Follow up with leads or DMs

Suggested Image:

Checklist-style “Weekly Client System” graphic
Calendar view with simple daily actions

Key Takeaways:

Cold outreach done right opens doors, even as a beginner
Referrals are powerful—just ask!
Online platforms are a 24/7 pipeline
Be consistent, not just creative

Cold Outreach, Referrals, and Online Platforms

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