Lesson Objective:

Teach students how to create effective digital ads to attract local clients using Facebook and Google, and understand the basic setup, targeting, copywriting, and ad examples.

LESSON

Part 1: Why Run Ads?

Reach local clients fast
Target buyers actively looking for drone services
Test offers before scaling organically

Organic growth vs. Paid ads

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Part 2: Facebook/Meta Ads Basic

Create ads using Meta Business Suite
Best ad types: Video (Reel-style), Carousel, Single Image
Target:
- Location: radius around your city
- Interest: real estate, events, home selling
- Behavior: recently engaged with similar services

Ad Copy Template:

Want jaw-dropping aerial views of your property? Fast, affordable drone footage that sells. Book your shoot today. Click below.

sample ad:

Part 3: Google Local Ads

Use Google Local Service Ads or Search Ads
Target keywords like:
- “drone photographer near me”
- “real estate drone services”
Link to booking page or contact form

Budget Tips:

Start with $5–$10/day
Use clear call-to-action (CTA): “Book Now,” “Get Free Quote”

Google ad preview with headline + CTA

Part 4: Writing Ad Copy That Converts

Hook: Grab attention quickly (“Sky-High Views for Ground-Level Prices!”)
Benefit: How you help (sell homes faster, wow event guests)
CTA: Tell them what to do (“DM ‘DRONE’ for a free quote!”)

Formula:Hook → Benefit → Offer → CTA

Hook-Benefit-CTA ad copy formula

Part 5: Tracking and Improving

Track clicks, leads, conversions
Run A/B tests on visuals and headlines
Use Facebook Pixel or Google Conversion Tag
Ask “How did you find us?” in your intake form

Side-by-side comparison: weak vs. strong ad

Key Takeaways:

Start with small budgets and local targeting
Focus on visuals + short, clear copy
Use a clear call-to-action and lead to a booking page
Ads work best when paired with a strong portfolio or landing pag

Creating Ads for Your Services (Facebook, Google Local Ads)

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