Lesson Objective:

Students will learn how to showcase their drone work effectively through a professional website or optimized social media platforms—and decide which is best for their goals.

Lesson Overview:

A great drone portfolio doesn’t just show what you can do—it books clients. Whether you're just starting or scaling, choosing the right hosting method helps you look polished and get found.

LESSON

Part 1: Why Your Portfolio Matters

First impression = brand quality
Clients judge your organization, editing style, and delivery
You need a place to send leads and referrals

screenshot of a polished drone portfolio homepage

Part 2: Hosting on a Website (Squarespace, Wix, WordPress)

Pros:

Custom branding, control over layout
Look professional for corporate or commercial clients
Add contact forms, pricing, FAQs

Cons:

Slight learning curve, annual fees

Best For:

Full-time drone pros, real estate/media bundles, scaling businesses

contact form with a drone background

Part 3: Using Social Media as a Portfolio

Pros:

Fast, free, easy to update
Built-in audience and hashtags
Great for networking and showing personality

Cons:

Limited control, cluttered feed, can feel informal

Best For:

Beginners, freelancers, event drone operators, creators

TikTok page with aerial content

Part 4: Website vs. Social Media – Quick Comparison

Feature	Website	Social Media
Control	High	Low
Cost	Hosting/domain	Free
Lead Capture	Forms, links, automation	Manual DMs or link-in-bio
Best For	High-paying clients, agencies	Local leads, fast content

Suggested Image:

Side-by-side mockup of a drone website homepage vs. Instagram profile

Part 5: Combine Both for Best Results

Link your Instagram to your website
Post social clips that lead to your portfolio
Website = your storefront, Social = your flyer

Flow chart: Social Media → Portfolio → Contact → Booking

Key Takeaways:

Choose the platform that fits your goals and audience
Keep your best work up front—don’t overload
Use consistent branding (logo, name, editing style)
Update it monthly with your newest/best projects
A clear call to action = more client leads

Hosting Your Drone Portfolio: Website vs. Social Media

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