Lesson Objective:

By the end of this lesson, students will understand the pros and cons of pricing by hour versus packages, how to choose the right model for their clients, and how to build a profitable rate structure.

Lesson Overview:

Pricing isn’t just about numbers—it’s about value, positioning, and simplicity. In this lesson, you’ll learn how to choose a model that works for your skill level, niche, and client base—and how to charge with confidence.

LESSON

Part 1: Hourly Pricing – When Time Is the Product

Best For:

Ongoing projects (construction, inspections)
Situations with flexible scope
Editing or consulting services

Pros:

Simple to calculate
You’re paid for all your time
Good when scope is unclear

Cons:

You’re trading time for money
Clients may undervalue your skill
Can feel unpredictable for both parties

Example:

Drone flight: $100/hour
Editing: $75/hour

comparing hourly vs package pros/cons

Part 2: Package Pricing – Sell Outcomes, Not Hours

Best For:

Real estate listings
Events and marketing shoots
Pre-scoped deliverables (15 photos, 60-sec video)

Pros:

Clear for the client
You get paid for efficiency
Easier to upsell add-ons

Cons:

Risk of underestimating time/effort
Requires tighter planning

Example Package:“Standard Real Estate Package” – $300

15 edited photos
60-second video
24-hour turnaround
Usage license included

pricing table: Basic, Standard, Premium packages

Part 3: Which Model Should You Use?

Client Type	Recommended Model
Realtor	Package
Construction Firm	Hourly or Weekly
Event Organizer	Package w/ Add-ons
Marketing Agency	Retainer or Hourly

Tips:

Start with packages, then offer hourly if scope expands
Offer “starting at” pricing if you’re unsure
Always include scope and delivery time

Part 4: Add-On Services & Upsells

Increase your average sale with smart extras:

Rush delivery ($50)
Extra photos ($25 per 5)
Social reel cut ($30)
Vertical format version ($20)

Tip: Don’t discount—add value instead.

Add-on menu

Part 5: Presenting Your Prices

Send a branded rate sheet PDF or link
Show 2–3 tiers (Basic, Standard, Premium)
Keep it simple: Don’t overwhelm with options
Offer flat-rate pricing for social media clients

Key Takeaways:

Choose your model based on client, not comfort
Packages sell better—but hourly works for flexible jobs
Upsells increase revenue without more flying
Your confidence and presentation matter more than the numbers

How to Price Your Work: Packages vs. Hourly Models

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