Lesson Objective:

Teach students how to leverage short-form and visual platforms to grow an audience, attract clients, and build credibility using their drone footage.

Lesson Overview:

Social media isn’t just for fun—it’s a free marketing engine. This lesson shows how to use the top platforms to showcase drone work, get discovered, and convert views into leads.

LESSON

Part 1: Platform Breakdown

Platform	Strengths	Best Content Type
Instagram	Visual grid, Reels, hashtags	Cinematic short videos, BTS
TikTok	Viral trends, discovery engine	Raw clips, tips, challenges
YouTube Shorts	High search traffic, evergreen	Quick tutorials, verticals

Part 2: Content That Performs

Use these content pillars:

Cinematic Showcase – Smooth flyovers, edits
Behind-the-Scenes (BTS) – Setup, gear, environment
Before/After Edits – Raw vs. graded footage
Tips & Tricks – “How to Orbit a House,” “Best Settings for Sunsets”
Client Testimonials / Social Proof

Part 3: Post Like a Pro

Use trending music or sounds
Add on-screen text hooks (“Watch This Orbit!”)
Stick to 7–15 second clips for max retention
Post 3–5 times per week (short-form loves consistency)
Use 3–5 niche hashtags (#DroneRealtor, #FPVshots)

Annotated video post with example text, hook, and hashtags

Part 4: Batch and Schedule

Time-saving tools:

Canva: Template editing
CapCut / InShot: Mobile video editing
Later / Metricool / Meta Suite: Scheduling posts
Notion or Google Sheets: Content calendar
Weekly content planner visual (Mon–Fri rows, categories)

Weekly content planner visual (Mon–Fri rows, categories)

Part 5: Converting Followers into Clients

Link to a portfolio or booking form in bio
Use a strong call-to-action:“Want footage like this? DM ‘FLY’”
Engage in DMs and comments—relationships convert

Screenshot of a bio with link + pinned CTA video

Key Takeaways:

Don’t overthink—post consistently, even raw footage
Use cinematic, BTS, and educational content in rotation
Focus on fast hooks, trending sounds, and good lighting
Link to your business and respond fast to DMs

Social Media for Drone Photographers

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