Creating Ads for Your Services (Facebook, Google Local Ads)

Lesson Objective:

Teach students how to create effective digital ads to attract local clients using Facebook and Google, and understand the basic setup, targeting, copywriting, and ad examples.

Part 1: Why Run Ads?

• Reach local clients fast
• Target buyers actively looking for drone services
• Test offers before scaling organically

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Part 2: Facebook/Meta Ads Basic

• Create ads using Meta Business Suite
• Best ad types: Video (Reel-style), Carousel, Single Image
• Target:
  • Location: radius around your city
  • Interest: real estate, events, home selling
  • Behavior: recently engaged with similar services

Ad Copy Template:

Want jaw-dropping aerial views of your property?
Fast, affordable drone footage that sells.
 Book your shoot today. Click below.

sample ad:

Part 3: Google Local Ads

• Use Google Local Service Ads or Search Ads
• Target keywords like:
  • “drone photographer near me”
  • “real estate drone services”
• Link to booking page or contact form

Budget Tips:

• Start with $5–$10/day
• Use clear call-to-action (CTA): “Book Now,” “Get Free Quote”

Part 4: Writing Ad Copy That Converts

• Hook: Grab attention quickly (“Sky-High Views for Ground-Level Prices!”)
• Benefit: How you help (sell homes faster, wow event guests)
• CTA: Tell them what to do (“DM ‘DRONE’ for a free quote!”)

Formula:
Hook → Benefit → Offer → CTA

Part 5: Tracking and Improving

• Track clicks, leads, conversions
• Run A/B tests on visuals and headlines
• Use Facebook Pixel or Google Conversion Tag
• Ask “How did you find us?” in your intake form

Key Takeaways:

• Start with small budgets and local targeting

• Focus on visuals + short, clear copy

• Use a clear call-to-action and lead to a booking page

• Ads work best when paired with a strong portfolio or landing pag