Lesson Objective:
By the end of this lesson, students will understand the pros and cons of pricing by hour versus packages, how to choose the right model for their clients, and how to build a profitable rate structure.
Lesson Overview:
Pricing isn’t just about numbers—it’s about value, positioning, and simplicity. In this lesson, you’ll learn how to choose a model that works for your skill level, niche, and client base—and how to charge with confidence.
LESSON
Part 1: Hourly Pricing – When Time Is the Product
Best For:
- Ongoing projects (construction, inspections)
- Situations with flexible scope
- Editing or consulting services
Pros:
- Simple to calculate
- You’re paid for all your time
- Good when scope is unclear
Cons:
- You’re trading time for money
- Clients may undervalue your skill
- Can feel unpredictable for both parties
Example:
- Drone flight: $100/hour
- Editing: $75/hour
comparing hourly vs package pros/cons
Part 2: Package Pricing – Sell Outcomes, Not Hours
Best For:
- Real estate listings
- Events and marketing shoots
- Pre-scoped deliverables (15 photos, 60-sec video)
Pros:
- Clear for the client
- You get paid for efficiency
- Easier to upsell add-ons
Cons:
- Risk of underestimating time/effort
- Requires tighter planning
Example Package:
“Standard Real Estate Package” – $300
- 15 edited photos
- 60-second video
- 24-hour turnaround
- Usage license included
pricing table: Basic, Standard, Premium packages
Part 3: Which Model Should You Use?
| Client Type | Recommended Model |
|---|---|
| Realtor | Package |
| Construction Firm | Hourly or Weekly |
| Event Organizer | Package w/ Add-ons |
| Marketing Agency | Retainer or Hourly |
Tips:
- Start with packages, then offer hourly if scope expands
- Offer “starting at” pricing if you’re unsure
- Always include scope and delivery time
Part 4: Add-On Services & Upsells
Increase your average sale with smart extras:
- Rush delivery ($50)
- Extra photos ($25 per 5)
- Social reel cut ($30)
- Vertical format version ($20)
Tip: Don’t discount—add value instead.
Add-on menu
Part 5: Presenting Your Prices
- Send a branded rate sheet PDF or link
- Show 2–3 tiers (Basic, Standard, Premium)
- Keep it simple: Don’t overwhelm with options
- Offer flat-rate pricing for social media clients
Key Takeaways:
- Choose your model based on client, not comfort
- Packages sell better—but hourly works for flexible jobs
- Upsells increase revenue without more flying
- Your confidence and presentation matter more than the numbers
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